Sarah Butler

Digital Enablement & Innovation

Enterprise digital strategy. Human-centered systems. Operational outcomes.

20+ years leading digital enablement across healthcare systems, associations, and regulated environments. Accountable for platforms, governance, and the cross-functional execution that turns strategy into adoption.

Core Expertise

What I do

The work between strategy and what people actually experience when they interact with your organization.

Enterprise Digital Strategy

Owning digital as an ongoing capability, not a project. I build structures that let organizations evolve without starting over every few years.

RoadmappingPlatform StrategyPortfolio Governance

Human-Centered Experience Design

Starting with the person (member, patient, staff) and working backward to the system. Journey mapping, experience architecture, and the discipline to implement what research reveals.

Journey MappingUX StrategyAdoption Design

Technology & Operations Alignment

Connecting IT, marketing, operations, and clinical teams around shared digital priorities. Translation work that turns competing agendas into coordinated delivery.

Cross-Functional LeadershipIT PartnershipResource Allocation

Data & Intelligence Enablement

Building the infrastructure for decisions: analytics, business intelligence, and governance that makes data trustworthy. Not dashboards for show, but insight that drives action.

Analytics StrategyBI EnablementData Governance

Digital Modernization

Moving organizations from legacy systems to modern platforms without losing what works. Migration, integration, and change management that determines whether new tools get used.

Platform MigrationSystems IntegrationChange Management

AI & Emerging Technology

Practical adoption of AI, automation, and emerging capabilities. Focused on what improves operations and experience, not innovation theater.

AI StrategyAutomationTechnology Evaluation

Operating Philosophy

How I work

Principles that guide every engagement. Developed over two decades in complex environments.

Member-first, always

Every digital decision filters through one question: does this make life better for the people we serve? Not easier for us internally, better for them. That discipline shapes everything from platform architecture to content strategy.

Durable over flashy

I build systems that last. Governance structures that scale. Technology choices that won't need replacing in two years. The unsexy infrastructure work that determines whether transformation sticks.

Clarity in complexity

Healthcare, associations, regulated environments. I've spent my career in spaces where nothing is simple. My job is absorbing that complexity so stakeholders can focus on decisions, not details.

Adoption is the metric

A platform nobody uses is a failure, regardless of what it cost or what it can do. I measure success by what gets implemented, used, and sustained, not by roadmaps or feature lists.

"My role is to absorb complexity so stakeholders can focus on decisions, not details."

Selected Work

Cases in context

Representative engagements showing how strategic thinking becomes operational outcomes.

Multi-Specialty Health System

Enterprise Digital Experience Architecture

Brought in to operationalize enterprise digital experience across a rapidly expanding, multi-location healthcare system navigating growth, platform fragmentation, and increasing complexity. Built the strategy and enablement framework spanning patient access, intake, scheduling, communication, and lifecycle engagement. Unified disconnected touchpoints into coherent journeys.

Platform UnificationPatient ExperienceCross-Functional Delivery

State Government

$110M Benefits System Modernization

Engagement and change strategy for modernizing a 30-year-old eligibility system across multiple state agencies. The challenge wasn't just technology. It was aligning Native Hawaiian communities, Asian and Pacific Islander populations, and mainland enterprise stakeholders around a shared transformation. Different relationships to the work, different definitions of success.

Change StrategyMulti-AgencyAdoption Framework

Global Enterprise

19-Country CMS & Portal Ecosystem

Launched a global content management system across 19 countries with 65 unique website instances, market-specific language and local context. Designed the sales rep portal, customer account management portal, and product portals. My team handled experience design; regional IT teams in Western Europe, Eastern Europe, and India built. Six months from start to live.

Global ScalePortal ArchitectureDistributed Teams

Association Platform

Member Engagement & Governance Tooling

Built a platform connecting property owners, hospitality associations, and management operators. Different parties with different needs sharing data and tooling. Designed governance structures and performance tracking that worked across competing interests while enabling the collaboration that made membership valuable.

Membership PlatformsMulti-Party GovernanceData Sharing

Additional case studies available upon request

Contact

Let's discuss your challenge

Whether you're navigating a complex digital transformation, need strategic guidance on platform decisions, or want to discuss aligning stakeholders around a shared vision, I'd welcome the conversation.

Typical engagements include

Enterprise digital strategy
Platform & experience architecture
Digital transformation leadership
Member engagement systems

sarah@sarahbutler.com

Connect on LinkedIn

Website

sarahbutler.com